"Peter doesn't like frog for breakfast."

The title is a double wink. The frog is the “frog” from Brian Tracy's “Eat That Frog” – the unpleasant task you should tackle first. And breakfast points to Peter Drucker's famous line: “Culture eats strategy for breakfast.” The claim: as long as an organisation only recognises promotion as a form of appreciation, even the best career strategy gets eaten for breakfast. And whoever still doesn't like the frog ends up eating it every morning.

The frame is the Peter Principle by Laurence Peter: in hierarchies, people are promoted until they reach a position where they are no longer effective. The book takes this principle seriously without becoming cynical. It asks: what if the next step really isn't the right one? And how can organisations and individuals deal with careers differently – without “voluntarily not stepping up” feeling like a setback?

But the book reaches well beyond the Peter Principle. It tackles questions I encountered again and again over 15 years as a leader: why it is wiser to first find the right people and then set the strategy. Why teams that try to do everything in parallel end up slower than teams that focus. Why knowing a method is not the same as being able to apply it. Why sometimes the stronger leadership decision is not to decide. And why we so often work on new problems with the tools that helped in old crises.

Several chapters have grown into standalone articles on this site. The book is the starting point, the insights are the deep dive.

Chapter “Peter's Principle” – Why promotions fail and nobody steps back. About the three invisible costs that prevent a step back: salary, status and identity. → Why nobody steps back

Chapter “First Who, Then What” – Jim Collins' surprising research finding: the right people matter more than the right strategy. Extended with Frederic Laloux's organisational colours and the question why “right” depends on the culture of an organisation. → First Who, Then What

Chapter “The harbour master principle” – Three ships, three unloading teams, one simple calculation. Why focusing on one thing is faster than working in parallel – and why leaders still keep doing everything at once. → The harbour master principle

Chapter “Grass doesn't grow faster” – How careers in large companies actually work. About high-impact projects, golden handcuffs and the calm it takes not to force the next step. → Grass doesn't grow faster

Chapter “Knowing is not being able” – Why I did my coaching training twice and what the four stages of learning have to do with leadership competence. → Why I did my coaching training twice

Chapter “Sometimes don't decide” – John Keats called it negative capability: the ability to stay in uncertainty without reflexively reaching for a solution. Why this is not a weakness but a leadership virtue. → When you can't decide

Chapter “Maslow's hammer” – If the only tool is a hammer, every problem looks like a nail. About cognitive bias in leadership and the art of widening your toolkit. → When the hammer is the only tool

For leaders asking themselves whether the next step really is theirs. For HR leaders who no longer want to think of promotions as rewards only. For founders shaping the transition from doer to leader. For coaches and coachees working on careers, self-assessment and decision-making. And for everyone who wants to discover the Paula Principle without it remaining a footnote.